It’s not often I get to do design work for a brand new product – in fact I don’t think I’ve ever done it for a physical product. But that has all changed now. Over the autumn I have been helping Tim Brown advertise and sell the Dryhanger.
The Dryhanger was originally an idea of Tim’s gran, an internationally renowned cashmere designer and manufacturer, who lived on the Isle of Arran on the west coast of Scotland. The Dryhanger is designed to help dry garments that can easily stretch and become misshapen after washing.
Despite solving a problem – which all good design does – the original idea never benefited a wider audience but Tim wants to change that. As Tim himself explains:
“Those of us that are old enough to remember a world without the internet, will appreciate that my Gran, without the backing of a big advertising company, had a mountain to climb which few would be able to conquer. I aim to make use of the many useful tools that the internet has to offer in order to bring my granny’s invention to market.”
The complete package
Over the course of the past few months I have created a logo, put together a leaflet and designed and built a website that includes a shop. The website is built on WordPress (as always!) and utilises a plugin called Woocommerce to power the shop part of the site. I have used Woocommerce before but The Dryhanger shop needed some extra functionality so additional extensions were required.
The website can be found at dryhanger.com. Go take a peek and get yourself a Dryhanger (those lovely wollen Christmas jumpers need drying properly!).
I feel very fortunate to have found Snap Designs. I asked Barry to design a logo for a new product that I was bringing to market. He has since gone on to design and complete a leaflet, assembly sheet and an e-commerce website. Helping me to establish brand identity and build a strong platform in which to sell my product online have given me just the start I need.
Tim Brown, Dryhanger Ltd