You may like your website but does Google? If you’re relying on your website to bring in more business customers or charity supporters then you need Google to like you.
Google has always had ways of determining where a website should appear in their search listings. Whether it be the number and quality of links, the helpfulness of content, load speed, etc, the goal has always been to deliver relevant and useful results to the searcher.
Earlier this year Google added another factor into the ranking of websites:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Google Webmaster Central Blog
So how do you know if your website is mobile-friendly or not? Simply visit Google’s Mobile-Friendly Test and enter your website address. Google will let you know if your site passes the mobile-friendly test by displaying a green banner indicating the website is mobile-friendly. Fail the test and a red banner declares ‘Not mobile-friendly’ along with a list of reasons why this is the case.
If your website is not mobile-friendly I would encourage you to take immediate action. A website that isn’t mobile-friendly (read Google-friendly) is no good for your business.
If you need help with making your website mobile-friendly please don’t hesitate to contact me or give me a call on 07855 743882.